Born to Blog – Building Your Blog for Personal and Business Success One Post at a Time
Mark W. Schaefer and Standford A. Smith
Launch a business and ignite a movement with a powerhouse blog!
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
This was a fascinating introduction to the mysterious world of blogging, a world I have recently started to explore. I hungrily devoured the pages of useful and reassuring information. It was important to me to hear experts validate some of my own discoveries;
- Write about your passions. (p.15)
- It takes time to find your blogging voice. (p.15) ( This is so true)
- Authentic helpfulness and reciprocity go along way. ( p.15)
- Your community has to be built patiently….. And like anything in life blogging takes a commitment. (p.16)
- It is not unusual to start in one direction and then end up someplace else! (p.17)
Schaefer and Smith guide the reader through two scenarios – personal and business blogging and share some of their strategies for a successful foray into both categories. The writing is clear; the messages are delivered simply and supported by personal stories of trials and successes.
I thoroughly enjoyed reading this book and have already put some of the advice into practice in my blog. Blogging is addictive – I can vouch for that. It can be immensely satisfying to put words onto a virtual page and even more satisfying to have others comment or *LIKE my posts. I was not really interested in reading the specific material aimed at the business blogger, however I was able to apply some of the knowledge shared here to my personal writings.
Reading this book made me feel like I was taking part in a supportive “think tank.” And it did make me think and surely that is the best measure of any book.