This explains a lot about supermarket shopping and marketing – I think the big chain supermarkets also contribute to this loss of sustainability a the farm gate by reducing choice on shelves- now so many “home brands” and not many branded choices forcing you to select the the shops home brand. Shops are large – choice is disappearing.
A clever vet student, Cassandra MacDonald, from NSW has created this fabulous infographic to set the record straight. It’s only five minutes (don’t worry, the 13 minutes on the YouTube counter is wrong) but wow, does she pack a punch! Watch this space for more to come about this remarkable young woman.